No author desires to really feel like they’re shouting into the void, publishing articles that go unseen and unheard.
That is the place an RSS feed comes into play, a function that ensures your followers have fast and quick access to your content material because it comes out.
Possibly you’ve by no means used an RSS feed and aren’t certain tips on how to set one up in WordPress. You’ve come to the fitting place. On this article, we’ll check out what an RSS feed is, the advantages of setting one up, the way it works, and supply a step-by-step information detailing the method of organising a WordPress RSS feed.
FYI: This text is a part of our WordPress 101 sequence that covers the fundamentals of selling with WordPress from begin to end. We’ll share suggestions and finest practices as you arrange your web site and start considering massive image about the way you wish to market your model.
Keep tuned for extra on the finish of this weblog put up.
What’s an RSS feed?
An RSS (Actually Easy Syndication or Wealthy Website Abstract) feed is a standardized format used to publish steadily up to date content material, corresponding to weblog posts, information headlines, audio, and video. It permits customers to subscribe to their favourite web sites and obtain updates robotically.
RSS feeds are structured XML recordsdata that include metadata concerning the content material, together with titles, summaries, publication dates, and hyperlinks. Customers can use RSS feed readers or aggregator software program to subscribe to feeds from numerous web sites. As an alternative of visiting every web site individually to verify for brand spanking new content material, customers can merely verify their feed reader to see all the newest updates in a single place.
Again within the early days of the web, RSS feeds had been extensively utilized by readers who needed to maintain observe of recent updates from their favourite websites. They’d bookmark the RSS feed so they might see any new articles the second they had been obtainable with out having to verify manually.
Consider it like a curated morning newspaper.
On the flip aspect, RSS feeds are nice for writers and bloggers who wish to syndicate their content material so individuals can learn it proper of their electronic mail or feed readers.
Word: A feed reader, often known as a feed aggregator, is a software program utility or internet service that enables customers to subscribe to and browse RSS feeds from numerous web sites. Feed readers gather updates from subscribed feeds and current them to customers in a single interface, making it straightforward to remain up to date on the newest content material from a number of sources with out visiting every web site individually.
Feed readers usually show new content material in a listing format, organized by publication date, with headlines, summaries, and hyperlinks to the complete articles. Relying in your settings, you possibly can customise your feed so the articles show whole articles so that you don’t must click on on it in any respect. Customers can even customise their feed reader settings to handle subscriptions, categorize feeds, and mark objects as learn or unread.
In style examples of feed readers embrace Feedly, Inoreader, NewsBlur, and the built-in feed reader performance in some electronic mail shoppers and internet browsers.


By utilizing feed readers, readers can curate their very own “newspaper” and maintain tabs on their most well-liked content material sources.
The advantages of an RSS feed
RSS feeds provide a number of advantages for each content material publishers and shoppers. The obvious profit is the comfort for readers. RSS feeds enable customers to subscribe to their favourite web sites and obtain updates robotically. Having this content material served up on a platter saves them effort and time.
Different advantages of an RSS feed embrace:
- Centralized content material consumption: An RSS feed reader helps customers entry updates from a number of web sites in a single place, offering a centralized location for consuming content material from numerous sources.
- Customization and group: Customers can customise their RSS feed reader to subscribe to particular feeds based mostly on their pursuits. They will arrange feeds into classes, prioritize essential content material, and filter out irrelevant info.
- Well timed updates: RSS feeds ship content material in real-time or close to real-time, making certain that customers obtain the newest updates as quickly as they’re revealed by the content material creators.
- Privateness and management: In contrast to social media platforms or electronic mail subscriptions, RSS feeds don’t require customers to offer private info or electronic mail addresses. This provides higher privateness and management over the content material consumption expertise.
- Offline entry: Many feed readers provide offline entry, permitting customers to obtain and browse content material even when they aren’t linked to the web. That is particularly helpful for customers who journey steadily or have restricted web entry.
- Decreased info overload: By organizing and prioritizing content material, RSS feeds assist customers handle info overload by specializing in probably the most related and helpful updates from their subscribed sources.
- Accessibility: RSS feeds are accessible throughout completely different units and platforms, together with computer systems, smartphones, and tablets, making it straightforward for customers to entry their feeds anytime, wherever.
- Help for numerous content material varieties: RSS feeds can embrace a variety of content material varieties, together with textual content articles, photos, audio, and video, permitting customers to eat numerous multimedia content material by means of their feed reader.
Word: Whereas many readers and web sites nonetheless use RSS feeds for blogs, one of the crucial common methods RSS feeds are used right this moment is for podcasting. RSS feeds are used to distribute podcasts throughout most platforms, together with Google and Apple.
For content material publishers, RSS feeds are an important instrument to nurture your viewers since RSS subscribers usually tend to share and put up your new content material on their social platforms. Plus, you possibly can streamline your content material aggregation course of and arrange an automatic workflow so as to add your new article, product, or service to your RSS feed because it’s posted.
How does an RSS feed work?
Your RSS feed publishes your content material in an XML doc, offering a full record of all new content material and metadata (creator, class, date revealed, and many others.). When somebody subscribes to your RSS feed, they’ll both obtain the feed by means of their electronic mail or a feed reader. The XML doc is fetched from these readers and changed into a glorified publication from their favourite websites.
Take into account that while you view your RSS feed in a browser, it’ll present you a web page of code which will appear like a complete bunch of gibberish at first.


As we mentioned, your feed is structured in an XLM file format that shows the WordPress feed in its stripped-down kind. That is the code that feedreaders and feedburners learn that turns your content material into an RSS feed.
Discovering your RSS feed in WordPress
You probably have a WordPress.com web site, you’ll robotically have an RSS feed built-in. To allow it, go to your Privateness Settings and ensure they’re set to public.
To view your RSS feed, merely add /feed to the tip of your web site’s URL.
Instance: Flip https://www.myincrediblethoughts.com into https://www.myincrediblethoughts.com/feed
Methods to arrange an RSS feed in WordPress
Organising your RSS feed in WordPress is a reasonably easy course of. Let’s have a look at three methods you need to use so as to add and customise your RSS feed on WordPress.
Use the Website Editor
The WordPress Website Editor makes it straightforward so as to add an RSS feed to a weblog template corresponding to House, Single, or Web page. To start, navigate to the WordPress admin dashboard, click on Look, after which Editor. This can take you to the Website Editor display screen. When you’re there, click on Templates and select your most well-liked template. (We’ll use the Single template for instance.)


Subsequent, click on the Add block button or open the Block Inserter instrument. Seek for the Group block and choose it, including it to the editor. Then, choose the Group format you’d like.


Click on Add block and seek for (and add) the RSS block.


Insert your web site’s URL within the textual content field, click on the Use URL button, and viola! WordPress will generate an RSS feed to your web site. Click on Save to finish this technique.
When you’d like to alter any of the RSS settings, click on the Settings button after which the Block tab. Right here, you possibly can customise the feed to your liking, together with what number of objects are proven within the feed, whether or not to indicate the put up creator, embrace excerpts, and extra. Get artistic and personalize your RSS feed!
Use a widget
The following technique of organising an RSS feed on WordPress is to make use of a WordPress widget. Take into account that to do that, you’ll want to make use of a theme that helps Customizer, such because the Twenty Twenty-One theme.
Comply with these steps to make use of a widget:
- Go to your WordPress admin dashboard, click on Look, after which Widgets
- Select the Sidebar widget
- Click on Add block to open Block Inserter and kind RSS into the search bar
- Click on the RSS icon so as to add it to the widget
- Add your web site’s URL within the textual content area and click on Use URL
- Transfer the block to the popular location contained in the sidebar with the Arrow icons
- Click on Replace to finish this technique
- Ensure that your RSS feed is added by going to your web site
Use a WordPress plugin
The ultimate technique so as to add an RSS feed to your WordPress web site is to make use of a WordPress RSS feed plugin. We’ll use the Feedzy RSS Feeds plugin for instance.
When you’ve put in (and activated) the plugin out of your dashboard, you’ll be taken to the Feedzy setup wizard display screen. Select the way you’d like so as to add the RSS feed to your aspect. Your three choices are to import the feed to your web site content material, show it utilizing shortcodes, or show it utilizing a block editor. For this instance, we’ll select the second possibility. Click on Get Began to proceed to the following step.


Subsequent, enter your web site’s RSS feed URL into the textual content area and click on Save & Proceed. Feedzy will draft a web page with the RSS feed shortcode preview. Click on Create Web page.


You’ll be taken to the Additional Options web page, the place you possibly can set up an online optimization plugin. If that’s the case, choose it. If not, uncheck the Allow efficiency options to your web site possibility and click on Skip Enchancment.
Now, you’ll land on the Feedzy E-newsletter web page. Click on Skip, Don’t Give Me Entry to finish the RSS configuration.
Copy the shortcode that was generated from the draft web page, open a brand new WordPress weblog web page, and kind /shortcode into the editor so as to add the block to your draft.
Lastly, paste the RSS feed shortcode you copied earlier into the block. It’ll look one thing like this:


To make sure your RSS feed is displayed accurately, click on Preview after which Preview in new tab. If every part appears to be like good, click on Replace to finish this technique.
Methods to share your web site’s RSS feed
Nowadays, RSS feeds are used much less resulting from alternate strategies of selling your web site content material (like a subscribe block or social media promotion). Nonetheless, for those who’d like to make use of your RSS feed as a approach to your readers to subscribe and discover your weblog content material in actual time, there’s a method to share the RSS hyperlink.
You’ll be able to place an RSS icon on WordPress that hyperlinks straight to your RSS feed utilizing the Social Icons block (for block themes) or the Social Hyperlinks Menu (for traditional themes).


When you use the Social Icons block, you possibly can show a bunch of social platform icons wherever you need in your weblog web page. The complete record of accessible icons is under:


When you use a Basic theme, you’ll want to make use of the Social Hyperlinks menu by clicking Look after which Customise. Click on the Menus tab adopted by Create New Menu.
You’ll have to make it possible for the checkbox for Social Hyperlinks/Icons is checked below Menu Location.


If you might want to change this sooner or later, go to Settings after which Studying to alter your RSS feed’s settings.
Curate your personal future with RSS feeds
Though a bit dated, WordPress nonetheless sees the worth in producing RSS feeds so readers can curate their very own content material newspaper. Creators can use their web site’s RSS feed to spice up content material engagement, enhance their search engine optimisation, and drive extra significant site visitors.
We hope this has helped you add your RSS feed to WordPress by outlining just a few completely different strategies to take action. As you construct your weblog, there are extra add-ons, integrations, and plugins that can turn out to be helpful to you.
The ActiveCampaign plugin offers you the facility to host kinds in your web site to assist establish clients prepared to purchase whereas firing automated emails to clients who nonetheless want just a little warming up. Utilizing advertising and marketing automation kinds to area suggestions is an effective way to know your web site guests so you possibly can create content material, merchandise, and providers they’re inquisitive about.
And join a free trial to see the advantages of investing in advertising and marketing automation.